"Have nothing in your house that you do not know to be useful, or believe to be beautiful." -William Morris
When thinking of Interior Design, many picture this scenario in their mind; talking to a Designer, "Why put that there? What is the reason?" the designer responds, "Because that is the right place for it, I just know, it feels like that's where it's supposed to go, I don't know how to explain it, just trust me."
While this can be very true, many in the design industry whether it be websites, furniture, appliances, or an entire home or office tend to go into the profession because there is something innate inside of them that grasps, feels, and sees the principles and elements of good design in a natural way. This can be difficult to explain to someone that does not have the same talent. However, it creates a canyon between the client and professional, and even mistrust.
This is why there is a movement in the industry for evidence-based design. This allows for professionals to show their clients the proof and research behind the decisions they are making. Increasing the dialogue, trust, and understanding between the two. Why should you pay for services you don't understand and are unsure of? That can be overwhelming and crippling. Evidence-based design shows the client what Interior Design is really about. Research shows the client the reasons behind the decisions being made, how they will increase, productivity, well-being, sales, confidence, wearability, serenity, etc.